Raise your Query

Hi! Simply click below and type your query.

Our experts will reply you very soon.

WhatsApp Us


The Inspirations & Belief Behind Mushkis

Prageet has always been inspired by the teachings of his mother, Mrs. Aruna Sharma, who has been a strong proponent of providing equal opportunities to all and has always encouraged him to âalways share first with the needful or deprived, whatever you possessâ. This was reinforced by the philosophy of his childhood friends Sonal Jha now a Theater, Films and Television Actor and Rupa Jha, now a renowned journalist, who have always believed in Equal Opportunity of Health, Education and Work in the society. They put it as: âHar haath ko kaam ho aur kaam ka poora daam hoâ (Each pair of hands should have adequate work and all work should be adequately compensated.) Sharing each other's observation of school time participation in campaigning and marching for socially deprived people, fighting for their rights and organizing fund raising program for different relief camps enhanced my outlook for future life, says Prageet. The unconditional, unfathomable, moral and psychological support of childhood friend Rupa Jha, encourages me in the rough times to keep making 'Mushkis' as a belief. The deep insight of Evolution of Human, Origin of Religions and Indian as well as international constitution was taught by the elder brother Ashok Sharma, presently working for Jaipur Development Authority. His incessant spirit to fight for socially and economically deprived slum dwellers (Kachchi Basti) and to rehabilitate them through different Government Schemes inspires Prageet to think the ways to make them self-reliant. The dream, to own and lead a business house based on ethical values started taking shape with a core group of friends, Ashish, Bimal, Kapil, Sumit and Rajat, and life brought all of them in New Delhi, just after the days of graduation. With the late twenty's sweet struggle, we all started our journey supporting each other and Prageet found himself roaming around in the rural areas. There he observed the unorganized skill and potential of artisans, especially girls from the socially deprived areas, wasting their lives for the sake of living only. Village artisans, as he calls them, have immense potential and talent to cater to the demand for Handmade Items in developed countries. But their understanding of designs, making techniques and matching international quality standards were poor. Their lack of education and their poor awareness of need of hygiene worsen the situation. The need to earn a living constrains them from learning more. Many questions plagued Prageetâs mind: Why was the Government or some NGO not looking into this; Why were the exporters who were earning so much from them not helping out; Why after 50 years of independence, they are still falling prey to the greed of contractors. Thinking through this, an even more important question flashed in his mind â âWhy not me? Why should I think of lack of support from others and instead why donât I do my bit to elevate their condition?â Thus, the foundation of W.D. Craft was laid with each friend supporting in some capacity or the other - Bimal in IT, Kapil, Rajat in production and Gen admin, Sumit, Avinash in organizing factory and establishing chain assembly process, and the daily discussions with Ashish reinforced the fundamentals of finance for running an industry. Facing the teething problems due to the culture and socio-eco imbalance of rural areas, Mushkis started by clustering village artisans, specially the poor and socially deprived girl artisans in the rural and remote parts of National Capital Region Delhi. This involved educating them on the nuances of manufacturing techniques for high-quality handmade Fashion Jewellery, Hair Accessories and other Hand Crafted Items, and building an au-fait village production centre in accordance with international standards. With collective discipline, hard work and complete dedication of these ever-zestful Village artisans and divine blessings of parents, Mushkis has made several strides. While the company was once making job work for a prominent export house, Mushkis started exporting these handmade products on its own and started creating its place in the international fashion horizon. "Business not for money or status but for the bliss of common good of associated people and the achievement is in terms of satisfaction of the customer through consistent quality and services"...........Mushkis